The 2 year programme of milk and milk products promotion, being organized in cooperation with Economic Interest Association of Dairy Farming Slovenia and Advertising Agency Pan, is slowly comming to it's end. On various informative and promotional activities all around Slovenia consumers were successfuly informed about the positive effects the milk has on health. This was being stressed in various magazines as well. The main message therefore remains the same: let's consume milk on a daily basis also in the future because milk invigorates!